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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
Aaron Levie
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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Kind
Friction
Adopt
Benefit
Customers
Benefits
Building
Technology
More quotes by Aaron Levie
If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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That's already been tried before only means the first attempt got it wrong.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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The IT model of the enterprise has become a lot more user lead.
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The only barrier to entry you can create is to consistently build a great product.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
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Execute like there's no tomorrow, strategize like there will be.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
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We're going from a world of customized software to standardized platforms.
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If people don't think the odds are against you, you're doing it wrong.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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