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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
Aaron Levie
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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Enterprise
Absolutely
Build
Building
Company
Ever
Time
Magical
Software
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Better to be too early and have to try again, than be too late and have to catch up.
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If people don't think the odds are against you, you're doing it wrong.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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We didn't really start the company to go build an enterprise software company.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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