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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Everything
Definition
Years
Enterprise
Definitions
Building
Changed
Lasts
Last
Uses
Use
Software

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We didn't really start the company to go build an enterprise software company.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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That's already been tried before only means the first attempt got it wrong.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
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If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
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The only barrier to entry you can create is to consistently build a great product.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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In the enterprise you want to start intentionally small.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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We're going from a world of customized software to standardized platforms.
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