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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Best
Customer
Ever
Organizations
Without
Customers
Organization
Answer
Question
Answers
Centric
Asks
Deciding

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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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Execute like there's no tomorrow, strategize like there will be.
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
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Better to be too early and have to try again, than be too late and have to catch up.
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I don't use many apps. I use naps.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
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In the enterprise you want to start intentionally small.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
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My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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