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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Organizations
Ever
Without
Customers
Organization
Answer
Question
Centric
Answers
Deciding
Asks
Customer
Best

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Every single industry is going through a major business model and technology oriented disruption.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
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The IT model of the enterprise has become a lot more user lead.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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We didn't really start the company to go build an enterprise software company.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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In the enterprise you want to start intentionally small.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
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Your product should sell itself, but that does not mean you don't need salespeople.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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We're going from a world of customized software to standardized platforms.
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