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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Ever
Organizations
Without
Customers
Organization
Answer
Question
Answers
Centric
Asks
Deciding
Best
Customer

More quotes by Aaron Levie

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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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Your product should sell itself, but that does not mean you don't need salespeople.
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In the enterprise you want to start intentionally small.
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Execute like there's no tomorrow, strategize like there will be.
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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That's already been tried before only means the first attempt got it wrong.
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don't have time for nonwork stuff.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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It's unfortunate biologically we have to sleep.
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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