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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.
Aaron Levie
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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Think
Bigs
Oracles
Thinking
Energy
User
World
Experience
Microsoft
Happens
Users
Ends
Level
Need
Levels
Enough
Focus
Needs
Bring
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
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Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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In the enterprise you want to start intentionally small.
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The chance of failure is almost always better than the guarantee of never knowing.
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We're going from a world of customized software to standardized platforms.
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My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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I don't use many apps. I use naps.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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