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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Everyone
Boat
Business
Driving
Really
Critical
Think
Organization
Thinking
Forward
Pride
Extends
Company
Ownership
Actually
Owners

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That's already been tried before only means the first attempt got it wrong.
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Your product should sell itself, but that does not mean you don't need salespeople.
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Better to be too early and have to try again, than be too late and have to catch up.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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We didn't really start the company to go build an enterprise software company.
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It's unfortunate biologically we have to sleep.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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