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Companies have never won. You're always either fighting for survival, or fighting for relevance.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Fighting
Always
Never
Relevance
Entrepreneur
Companies
Survival
Either
Company

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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
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If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
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If people don't think the odds are against you, you're doing it wrong.
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It's unfortunate biologically we have to sleep.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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The IT model of the enterprise has become a lot more user lead.
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We're going from a world of customized software to standardized platforms.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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