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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Look
Firsts
Solving
Looks
Identical
First
Innovation
Hard
Problems
Needs
Building
Something
Didn
People
Problem

More quotes by Aaron Levie

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Start with the assumption that the best way to do something is not the way it's being done right now.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
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The IT model of the enterprise has become a lot more user lead.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
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I don't use many apps. I use naps.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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In the enterprise you want to start intentionally small.
Aaron Levie
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
Aaron Levie
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Every single industry is going through a major business model and technology oriented disruption.
Aaron Levie