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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Looks
Identical
First
Innovation
Hard
Problems
Needs
Building
Something
Didn
People
Problem
Look
Firsts
Solving

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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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Every single industry is going through a major business model and technology oriented disruption.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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We didn't really start the company to go build an enterprise software company.
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It's unfortunate biologically we have to sleep.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don't have time for nonwork stuff.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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The only barrier to entry you can create is to consistently build a great product.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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