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That's already been tried before only means the first attempt got it wrong.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Tried
Already
Wrong
Means
Firsts
First
Mean
Attempt

More quotes by Aaron Levie

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The IT model of the enterprise has become a lot more user lead.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
Aaron Levie
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Start with the assumption that the best way to do something is not the way it's being done right now.
Aaron Levie
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron Levie
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
Aaron Levie
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Startups live at the intersection of existential crisis and everything going perfectly great.
Aaron Levie
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
Aaron Levie
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
Aaron Levie
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Better to be too early and have to try again, than be too late and have to catch up.
Aaron Levie
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
Aaron Levie
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
Aaron Levie
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
Aaron Levie
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
Aaron Levie
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
Aaron Levie
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
Aaron Levie
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
Aaron Levie
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
Aaron Levie
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
Aaron Levie