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Start with the assumption that the best way to do something is not the way it's being done right now.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Done
Right
Something
Way
Assumption
Start
Best

More quotes by Aaron Levie

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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
Aaron Levie
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
Aaron Levie
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Your product should sell itself, but that does not mean you don't need salespeople.
Aaron Levie
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
Aaron Levie
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
Aaron Levie
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We didn't really start the company to go build an enterprise software company.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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Better to be too early and have to try again, than be too late and have to catch up.
Aaron Levie
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
Aaron Levie
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
Aaron Levie
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
Aaron Levie
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron Levie
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron Levie
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
Aaron Levie
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
Aaron Levie
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The chance of failure is almost always better than the guarantee of never knowing.
Aaron Levie
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
Aaron Levie