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Start with the assumption that the best way to do something is not the way it's being done right now.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Way
Assumption
Start
Best
Done
Right
Something

More quotes by Aaron Levie

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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
Aaron Levie
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
Aaron Levie
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
Aaron Levie
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
Aaron Levie
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My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don't have time for nonwork stuff.
Aaron Levie
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
Aaron Levie
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
Aaron Levie
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We didn't really start the company to go build an enterprise software company.
Aaron Levie
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
Aaron Levie
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
Aaron Levie
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The IT model of the enterprise has become a lot more user lead.
Aaron Levie
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
Aaron Levie
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
Aaron Levie
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
Aaron Levie
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie
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The only barrier to entry you can create is to consistently build a great product.
Aaron Levie
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron Levie
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
Aaron Levie
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In the enterprise you want to start intentionally small.
Aaron Levie
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
Aaron Levie