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Start with the assumption that the best way to do something is not the way it's being done right now.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Best
Done
Right
Something
Way
Assumption
Start

More quotes by Aaron Levie

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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.
Aaron Levie
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In the enterprise you want to start intentionally small.
Aaron Levie
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
Aaron Levie
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
Aaron Levie
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
Aaron Levie
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
Aaron Levie
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
Aaron Levie
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
Aaron Levie
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
Aaron Levie
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That's already been tried before only means the first attempt got it wrong.
Aaron Levie
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
Aaron Levie
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
Aaron Levie
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
Aaron Levie
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
Aaron Levie
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
Aaron Levie
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie
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The chance of failure is almost always better than the guarantee of never knowing.
Aaron Levie
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My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
Aaron Levie
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We didn't really start the company to go build an enterprise software company.
Aaron Levie