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Better to be right about the trend and wrong about the implementation, than the other way around.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Trend
Trends
Wrong
Around
Better
Right
Way
Implementation

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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Your product should sell itself, but that does not mean you don't need salespeople.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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Better to be too early and have to try again, than be too late and have to catch up.
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Every single industry is going through a major business model and technology oriented disruption.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
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The chance of failure is almost always better than the guarantee of never knowing.
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