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Better to be right about the trend and wrong about the implementation, than the other way around.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Trend
Trends
Wrong
Around
Better
Right
Way
Implementation

More quotes by Aaron Levie

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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
Aaron Levie
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Your product should sell itself, but that does not mean you don't need salespeople.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron Levie
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The IT model of the enterprise has become a lot more user lead.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
Aaron Levie
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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We didn't really start the company to go build an enterprise software company.
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That's already been tried before only means the first attempt got it wrong.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
Aaron Levie
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
Aaron Levie