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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Values
Done
Time
Stress
Value
Takes
Causes

More quotes by Aaron Levie

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I think I'm the kind of person who would be very difficult to employ - I'm pretty annoying, but driven.
Aaron Levie
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Better to be right about the trend and wrong about the implementation, than the other way around.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
Aaron Levie
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Execute like there's no tomorrow, strategize like there will be.
Aaron Levie
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In the enterprise you want to start intentionally small.
Aaron Levie
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
Aaron Levie
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
Aaron Levie
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Start with the assumption that the best way to do something is not the way it's being done right now.
Aaron Levie
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
Aaron Levie
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
Aaron Levie
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron Levie
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
Aaron Levie
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie
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Better to be too early and have to try again, than be too late and have to catch up.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
Aaron Levie
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It's unfortunate biologically we have to sleep.
Aaron Levie
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
Aaron Levie
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
Aaron Levie