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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Value
Takes
Causes
Values
Done
Time
Stress

More quotes by Aaron Levie

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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
Aaron Levie
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
Aaron Levie
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Start with the assumption that the best way to do something is not the way it's being done right now.
Aaron Levie
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The only barrier to entry you can create is to consistently build a great product.
Aaron Levie
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
Aaron Levie
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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
Aaron Levie
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
Aaron Levie
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
Aaron Levie
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
Aaron Levie
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.
Aaron Levie
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron Levie
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
Aaron Levie
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie
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I don't use many apps. I use naps.
Aaron Levie
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
Aaron Levie