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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Value
Takes
Causes
Values
Done
Time
Stress

More quotes by Aaron Levie

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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
Aaron Levie
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
Aaron Levie
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
Aaron Levie
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
Aaron Levie
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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Execute like there's no tomorrow, strategize like there will be.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron Levie
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Every single industry is going through a major business model and technology oriented disruption.
Aaron Levie
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
Aaron Levie
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We didn't really start the company to go build an enterprise software company.
Aaron Levie
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron Levie
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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
Aaron Levie
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie