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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Causes
Values
Done
Time
Stress
Value
Takes

More quotes by Aaron Levie

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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
Aaron Levie
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
Aaron Levie
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
Aaron Levie
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
Aaron Levie
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
Aaron Levie
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
Aaron Levie
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron Levie
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
Aaron Levie
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie
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The only barrier to entry you can create is to consistently build a great product.
Aaron Levie
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron Levie
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My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don't have time for nonwork stuff.
Aaron Levie
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
Aaron Levie
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
Aaron Levie
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
Aaron Levie
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
Aaron Levie
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
Aaron Levie
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron Levie
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron Levie
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Startups live at the intersection of existential crisis and everything going perfectly great.
Aaron Levie