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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Time
Stress
Value
Takes
Causes
Values
Done

More quotes by Aaron Levie

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Companies have never won. You're always either fighting for survival, or fighting for relevance.
Aaron Levie
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
Aaron Levie
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
Aaron Levie
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
Aaron Levie
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Start with the assumption that the best way to do something is not the way it's being done right now.
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I don't use many apps. I use naps.
Aaron Levie
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Go after the customers that are working in the future, but haven't totally lost their minds.
Aaron Levie
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
Aaron Levie
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
Aaron Levie
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
Aaron Levie
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Your product should sell itself, but that does not mean you don't need salespeople.
Aaron Levie
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
Aaron Levie
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It's unfortunate biologically we have to sleep.
Aaron Levie
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Better to be right about the trend and wrong about the implementation, than the other way around.
Aaron Levie
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My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don't have time for nonwork stuff.
Aaron Levie