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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Stress
Value
Takes
Causes
Values
Done
Time

More quotes by Aaron Levie

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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
Aaron Levie
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
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If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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I don't use many apps. I use naps.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
Aaron Levie
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Startups live at the intersection of existential crisis and everything going perfectly great.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
Aaron Levie
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
Aaron Levie
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
Aaron Levie
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
Aaron Levie
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The chance of failure is almost always better than the guarantee of never knowing.
Aaron Levie
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
Aaron Levie
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We're going from a world of customized software to standardized platforms.
Aaron Levie
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
Aaron Levie