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The only barrier to entry you can create is to consistently build a great product.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Barriers
Product
Build
Products
Create
Great
Barrier
Entry
Consistently

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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
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I don't use many apps. I use naps.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron Levie