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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Concepts
Build
Company
Goal
Enamored
Sometimes
Concept
Great
Sell
Always
Sells
Price

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Your product should sell itself, but that does not mean you don't need salespeople.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
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Start with the assumption that the best way to do something is not the way it's being done right now.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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The only barrier to entry you can create is to consistently build a great product.
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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We're going from a world of customized software to standardized platforms.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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