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The only way to avoid disruption is to constantly do what you would if you were just starting out.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Avoid
Constantly
Starting
Way
Would
Disruption

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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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I don't use many apps. I use naps.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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Execute like there's no tomorrow, strategize like there will be.
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
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Better to be right about the trend and wrong about the implementation, than the other way around.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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The IT model of the enterprise has become a lot more user lead.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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Every single industry is going through a major business model and technology oriented disruption.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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