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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Learn
Customers
Years
Market
Watching
Research
Months
Week
Brainstorming
Year
Competitors
Talking
Month

More quotes by Aaron Levie

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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron Levie
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron Levie
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie
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Start with the assumption that the best way to do something is not the way it's being done right now.
Aaron Levie
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I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
Aaron Levie
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Better to be too early and have to try again, than be too late and have to catch up.
Aaron Levie
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
Aaron Levie
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I don't use many apps. I use naps.
Aaron Levie
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron Levie
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
Aaron Levie
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My mom is proud of me. But she might not be too happy about the hours I keep or how little I eat. I wake up so late that it would be inappropriate to have breakfast. At most, I will have a snack in the day and dinner. I realize that it's not the healthiest way to live, but it's all I really have time for.
Aaron Levie
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When you're doing something you're passionate about, stress becomes a featurenot a bug.
Aaron Levie
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
Aaron Levie
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.
Aaron Levie
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
Aaron Levie
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
Aaron Levie
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That's already been tried before only means the first attempt got it wrong.
Aaron Levie
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Startups live at the intersection of existential crisis and everything going perfectly great.
Aaron Levie