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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

Aaron Levie

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Aaron Levie
Age: 39
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Talking
Month
Learn
Customers
Years
Market
Watching
Research
Months
Week
Brainstorming
Year
Competitors

More quotes by Aaron Levie

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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
Aaron Levie
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron Levie
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
Aaron Levie
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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I don't use many apps. I use naps.
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
Aaron Levie
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The only barrier to entry you can create is to consistently build a great product.
Aaron Levie
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
Aaron Levie
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That's already been tried before only means the first attempt got it wrong.
Aaron Levie
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
Aaron Levie
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
Aaron Levie
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
Aaron Levie
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
Aaron Levie
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Go after the customers that are working in the future, but haven't totally lost their minds.
Aaron Levie
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In the enterprise you want to start intentionally small.
Aaron Levie
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
Aaron Levie
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
Aaron Levie
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If people don't think the odds are against you, you're doing it wrong.
Aaron Levie