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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Ever
Sometimes
Way
Latter
Things
Tried
Changed
Times
Jobs
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More quotes by Aaron Levie

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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
Aaron Levie
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron Levie
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If every customer is using your product correctly, you'll never learn anything interesting about what to do next.
Aaron Levie
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Better to be too early and have to try again, than be too late and have to catch up.
Aaron Levie
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
Aaron Levie
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Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron Levie
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
Aaron Levie
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron Levie
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
Aaron Levie
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Startups live at the intersection of existential crisis and everything going perfectly great.
Aaron Levie
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
Aaron Levie
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
Aaron Levie
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
Aaron Levie
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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
Aaron Levie
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
Aaron Levie
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We didn't really start the company to go build an enterprise software company.
Aaron Levie
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron Levie
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In the enterprise you want to start intentionally small.
Aaron Levie
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You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
Aaron Levie
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
Aaron Levie