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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Requires
Products
Wins
Winning
Giant
Future
Giants
Leap
Bridges
Customers
Product

More quotes by Aaron Levie

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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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If there could've ever been a magical time to build an enterprise software company, now is absolutely that time.
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Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
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Your product should sell itself, but that does not mean you don't need salespeople.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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Companies have never won. You're always either fighting for survival, or fighting for relevance.
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
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Do things that incumbents can't or won't do because it's economically or technically infeasible.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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The only barrier to entry you can create is to consistently build a great product.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron Levie
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Startups live at the intersection of existential crisis and everything going perfectly great.
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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