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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Customers
Product
Requires
Products
Wins
Winning
Giant
Future
Giants
Leap
Bridges

More quotes by Aaron Levie

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If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'what's the party going on right now that I should be going to?
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
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Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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I tend to not discriminate when it comes to people I can learn from. Basically, if someone has built a meaningful business in software, technology or media, faced disruption and adversity, and overcame underdog status, I want to know how they did it.
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Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
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Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.
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You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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We're going from a world of customized software to standardized platforms.
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All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
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In a user lead model, users are bringing in their own technology... and you can build software then, around the user.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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If you're waiting for encouragement from others, you're doing it wrong. By the time people think an idea is good, it's probably too late.
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