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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Bridges
Customers
Product
Requires
Products
Wins
Winning
Giant
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More quotes by Aaron Levie

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Any time where the delta b/w what is possible and how things work today is at its widest, that's an opportunity to go build new technology.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
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Your product should sell itself, but that does not mean you don't need salespeople.
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Start with the assumption that the best way to do something is not the way it's being done right now.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.
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Focus too much on the near-term and you won't get tomorrow's customers, focus too much on the long-term and you won't get today's.
Aaron Levie
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Innovation in tech favors the naive and the stubborn. If you are too rational you won't tackle problems that others once failed at.
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My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
Aaron Levie
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Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron Levie