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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

Aaron Levie

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Aaron Levie
Age: 38
Born: 1985
Born: December 27
Entrepreneur
Seattle
Washington
Requires
Products
Wins
Winning
Giant
Future
Giants
Leap
Bridges
Customers
Product

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The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
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It's unfortunate biologically we have to sleep.
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Your product should sell itself, but that does not mean you don't need salespeople.
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Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
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Go after the customers that are working in the future, but haven't totally lost their minds.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.
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A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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The only barrier to entry you can create is to consistently build a great product.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed - just in the last 5 years.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Better to be too early and have to try again, than be too late and have to catch up.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
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The IT model of the enterprise has become a lot more user lead.
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I don't use many apps. I use naps.
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If you don't go to every level of your company, you distance yourself from the marketplace and from your people.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
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We're going from a world of customized software to standardized platforms.
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