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One thing that I learned in recent years from working more with other people is this idea that part of a producer's job is to make people comfortable and confident.

A-Trak

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A-Trak
Age: 42
Born: 1982
Born: March 30
Composer
Disc Jockey
Dj
Entrepreneur
Musician
Record Producer
Recording Artist
Singer
Montreal
Quebec
Alain Macklovitch
Idea
Part
Thing
Producer
Years
Recent
Make
Confident
People
Comfortable
Learned
Working

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What's amazing about a DJ set is when you're able to re-appropriate a song or give purpose to a song that people didn't really think it was supposed to have. Give it this sort of hidden power by playing it before this song and after that one. That it fits into this logic and it goes farther than you thought it could go.
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Right now it feels like we're playing a role, like me and a couple of my friends, in where popular culture is going. That's a very rare thing in a person's life to be able to be a part of that. It's a responsibility I take seriously.
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It's a good feeling to have something to stand for in any part of your life. It's like personal integrity.
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There's a bit less elbow room and latitude to take it somewhere else, at least at festivals. In the club you can do whatever you want but at festivals, especially Ultra, nowadays the crowd wants to hear our songs.
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There are producers that have been my friends for many years that I'm still a big fan of, from Boyz Noize to solo acts. Justice. It really varies. All the way to like...sometimes I'll just find some dude out of Chicago that makes a great house song. I'm feeling a lot of the deep house stuff, Jamie Jones.
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I like getting feedback from people who show a lot of potential, and it's exciting to witness to new talents developing and bourgeoning. I always try to stay around the newest stuff, I don't like to stay with something that's kind of old or approaching it.
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I think that's becoming the key to where the whole idea of art and culture are going nowadays anyway, is the idea of curation. Knowing what you like. That's sort of the future right now. Molding something, whether it be a roster on a label, or your blog, or a song, or your DJ set.
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I'm still a hip-hop producer. I never put a label on what I can do as a producer or a DJ.
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The essential component of being a DJ is setting the mood it's playing to the context. So that if you're not able to adapt from one context to another, then you're not a DJ.
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Traditionally, with a DJ set, you just go hear DJ that has a good reputation and let the DJ take you somewhere. It was up to the DJ what he wanted to play. Typically in dance music, people didn't know most of the songs a DJ played.
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I've been doing it since I was prepubescent when I loved to scratch records and play good music. As it happens, you know I sort of fell into the mix. I really feel like I played a role in bringing dance music to America years ago.
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When you know what you like and what you want and you're able to nudge things in the right direction, that's more profitable than ever, because there's so much information out there. Everything's saturated. Tastemaker is probably the most overused word, but I still think it's important.
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At the end of the day, Fool's Gold is a label that, when I hear something I like, I try to grab it for the label. There's a ton of great music coming out.
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I think one of the biggest things that's changed in terms of the rapport with the crowd is that now crowds come to hear our songs. We're getting closer and closer to an artist performance.
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That's what a DJ is at the end of the day - someone who leads where the music goes. The only thing that's changed is that in America, people have woken up in the last few years and realized it.
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I worked with him for years. I still think Kanye [West] is one of the most important people in music in the last ten years.
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I have a radio show on Sirius XM. I put it up as a free download on my Soundcloud and on iTunes. That's a portal for me once a month, to play songs I know aren't getting played on that station the rest of the week.
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There's a ton of amazing music that's not getting heard.
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A few guys will get up there with turntables as purists, to play vinyl or whatever.
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At festivals you kind of have to play the game a bit and you have to play a lot of the big bangers but it's to me it's extra gratifying to be able to play the non-bangers and make it work. Because that's still the craft of the DJ, I think.
A-Trak